Amabie meme
✓ Brand-safe. The Amabie meme is generally considered wholesome and associated with hope and protection against illness, making it safe for most brands.
What does the Amabie meme mean?
The Amabie is a Japanese yokai that became an internet meme during the COVID-19 pandemic, with people sharing its image to ward off illness and bring good fortune.
Where did Amabie come from?
Amabie (アマビエ) is a legendary Japanese mermaid or merman with a bird beak-like mouth and three legs or tail-fins, who allegedly emerges from the sea, prophesies either an abundant harvest or an epidemic, and instructed people to make copies of its likeness to defend against illness. The amabie appears to be a variant or misspelling of the amabiko or amahiko (Japanese: アマビコ, アマヒコ, 海彦, 尼彦, 天日子, 天彦, あま彦), otherwise known as the amahiko-nyūdo (尼彦入道), also a prophetic beast depicted variously in different examples, being mostly as 3-legged or 4-legged, and said to bear ape-like (sometimes torso-le
Is the Amabie meme dead?
Less than it was. Amabie is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 1% of its peak, which came in the period ending May 1, 2020.
The Wikipedia article on Amabie was read 69 times in November 2026, and 481,096 times since July 2015. Its busiest measured month ended May 1, 2020 at 1,042 reads per day.
Stats
| Busiest month | March 2020 (33,535 reads) |
| Reads, last 12 months | 24,975 |
| Reads, 12 months before | 30,964 |
| Change year on year | -19% |
| All-time reads since July 2015 | 481,096 |
| Current rate vs peak | 1% of the peak in the period ending May 1, 2020 |
Amabie captions for businesses
| real estate | Amabie says: This home will bring you / abundant happiness! |
| dentists | Keep your smile healthy / Amabie approved! |
| restaurants | Prophesying delicious meals / and good times ahead! |
| fitness studios | Emerging stronger / from every workout! |
| software startups | Future-proofing your business / like Amabie wards off illness! |
| coffee shops | Brewing up good vibes / and immunity boosts! |
| hair salons | Transforming your look / with legendary style! |
| accountants | Forecasting a future / of financial well-being! |
More questions
Can a business post the Amabie meme?
Usually, yes. The Amabie meme is generally considered wholesome and associated with hope and protection against illness, making it safe for most brands. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Amabie caption for a business?
For real estate: “Amabie says: This home will bring you / abundant happiness!”. For dentists: “Keep your smile healthy / Amabie approved!”. For restaurants: “Prophesying delicious meals / and good times ahead!”. More captions are in the table above.
Sources
- Wikipedia: Amabie: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
