Charlie Charlie challenge meme
✓ Brand-safe. The meme is a harmless, supernatural-themed game that is not offensive or controversial.
What does the Charlie Charlie challenge meme mean?
The Charlie Charlie Challenge is a game where participants attempt to summon a spirit named Charlie to answer yes/no questions by observing which way a balanced pencil points.
Where did Charlie Charlie challenge come from?
The Charlie Charlie challenge is a divination game with the goal of summoning a spirit named Charlie to answer yes/no questions. The putative answer to a yes–no question is found by waiting for a balanced pencil to point towards the word "Yes" or "No" written on a sheet of paper.
Is the Charlie Charlie challenge meme dead?
Less than it was. Charlie Charlie challenge is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 1% of its peak, which came in the period ending Feb 1, 2021.
The Wikipedia article on Charlie Charlie challenge was read 361 times in November 2026, and 2,505,066 times since July 2015. Its busiest measured month ended Feb 1, 2021 at 8,926 reads per day.
Stats
| Busiest month | January 2021 (276,691 reads) |
| Reads, last 12 months | 93,021 |
| Reads, 12 months before | 136,650 |
| Change year on year | -32% |
| All-time reads since July 2015 | 2,505,066 |
| Current rate vs peak | 1% of the peak in the period ending Feb 1, 2021 |
Charlie Charlie challenge captions for businesses
| real estate | Charlie, Charlie, will this house sell fast? / Yes. (Pencil points to Yes) |
| dentists | Charlie, Charlie, should I brush my teeth twice a day? / Yes. (Pencil points to Yes) |
| restaurants | Charlie, Charlie, will they order dessert tonight? / Yes. (Pencil points to Yes) |
| fitness studios | Charlie, Charlie, should I skip leg day? / No. (Pencil points to No) |
| software startups | Charlie, Charlie, will our next update be bug-free? / ... (Pencil wobbles, points nowhere) |
| coffee shops | Charlie, Charlie, do I need another coffee? / Yes. (Pencil points to Yes) |
| hair salons | Charlie, Charlie, is it time for a new look? / Yes. (Pencil points to Yes) |
| accountants | Charlie, Charlie, will my taxes be easy this year? / ... (Pencil spins wildly) |
More questions
Can a business post the Charlie Charlie challenge meme?
Usually, yes. The meme is a harmless, supernatural-themed game that is not offensive or controversial. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Charlie Charlie challenge caption for a business?
For real estate: “Charlie, Charlie, will this house sell fast? / Yes. (Pencil points to Yes)”. For dentists: “Charlie, Charlie, should I brush my teeth twice a day? / Yes. (Pencil points to Yes)”. For restaurants: “Charlie, Charlie, will they order dessert tonight? / Yes. (Pencil points to Yes)”. More captions are in the table above.
Sources
- Wikipedia: Charlie Charlie challenge: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
