Choque da Uva meme
✓ Brand-safe. The meme depicts a humorous, non-offensive incident that is widely recognized in Brazil.
What does the Choque da Uva meme mean?
The 'Choque da Uva' meme refers to a Brazilian journalist experiencing an electric shock on live television at a festival.
Where did Choque da Uva come from?
Choque da Uva (lit. 'Grape Shock'), also known as Choque na Festa da Uva (Shock at the Grape Festival) or Lasier Martins Tomando Choque (Lasier Martins Having a Shock) refers to an electric shock that Brazilian journalist Lasier Martins suffered at the Grape Festival, in Caxias do Sul, during Jornal do Almoço, on RBS TV. The incident, which happened in 1996, became an internet meme from 2006, when a video of the occurrence was uploaded onto YouTube. Lasier criticized its spread, but did not file a lawsuit.
Is the Choque da Uva meme dead?
Less than it was. Choque da Uva is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 4% of its peak, which came in the period ending Jul 1, 2026.
The Wikipedia article on Choque da Uva was read 8 times in November 2026, and 4,948 times since July 2015. Its busiest measured month ended Jul 1, 2026 at 38 reads per day.
Stats
| Busiest month | June 2026 (1,139 reads) |
| Reads, last 12 months | 4,948 |
| Reads, 12 months before | — |
| Change year on year | — |
| All-time reads since July 2015 | 4,948 |
| Current rate vs peak | 4% of the peak in the period ending Jul 1, 2026 |
Choque da Uva captions for businesses
| real estate | Quando o preço do imóvel te dá um choque / Mas a nossa oferta te salva! |
| dentists | Aquele choque de sensibilidade / Que só a gente resolve com carinho! |
| restaurants | Quando a comida é tão boa que te dá um choque / De sabor! |
| fitness studios | O choque inicial do treino / Pelo resultado vale a pena! |
| software startups | Quando o bug te dá um choque / Mas a nossa equipe já tem a solução! |
| coffee shops | O choque de energia do primeiro gole / Do seu café da manhã! |
| hair salons | Quando o novo visual te dá um choque / De tão bonito! |
| accountants | Quando a conta não fecha e dá um choque / Deixe a gente resolver pra você! |
More questions
Can a business post the Choque da Uva meme?
Usually, yes. The meme depicts a humorous, non-offensive incident that is widely recognized in Brazil. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Choque da Uva caption for a business?
For real estate: “Quando o preço do imóvel te dá um choque / Mas a nossa oferta te salva!”. For dentists: “Aquele choque de sensibilidade / Que só a gente resolve com carinho!”. For restaurants: “Quando a comida é tão boa que te dá um choque / De sabor!”. More captions are in the table above.
Sources
- Wikipedia: Choque da Uva: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
