Consumption of Tide Pods meme
✕ Risky for brands. The meme's association with ingesting dangerous chemicals makes it unsuitable for most brands due to the risk of appearing insensitive or promoting harmful behavior.
What does the Consumption of Tide Pods meme mean?
The 'Consumption of Tide Pods' meme involves ironic humor about the ingestion of laundry detergent pods, often used to depict something tempting but dangerous or foolish.
Where did Consumption of Tide Pods come from?
Like most detergent products, Tide Pods, a laundry detergent pod sold by Procter & Gamble (P&G) since 2012, can be deadly if ingested. Media reports have discussed how children and those with dementia could mistake laundry pods for candy and endanger their health or life by consuming them, and they were named an emerging health risk by the Centers for Disease Control and Prevention in 2012.
Is the Consumption of Tide Pods meme dead?
Less than it was. Consumption of Tide Pods is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 1% of its peak, which came in the period ending Apr 1, 2018.
The Wikipedia article on Consumption of Tide Pods was read 133 times in November 2026, and 1,571,803 times since July 2015. Its busiest measured month ended Apr 1, 2018 at 2,855 reads per day.
Stats
| Busiest month | February 2018 (116,395 reads) |
| Reads, last 12 months | 66,649 |
| Reads, 12 months before | 104,801 |
| Change year on year | -36% |
| All-time reads since July 2015 | 1,571,803 |
| Current rate vs peak | 1% of the peak in the period ending Apr 1, 2018 |
Consumption of Tide Pods captions for businesses
| real estate | That fixer-upper listing / Looks tempting, but probably not worth it |
| dentists | Sugary drinks / Your teeth will regret it |
| restaurants | Eating here every day / My wallet can't handle it |
| fitness studios | Skipping leg day / The temptation is real |
| software startups | Using legacy code / It's a risk, but we do it |
| coffee shops | Adding extra shots / My heart rate will regret it |
| hair salons | DIY bangs / A decision you'll regret |
| accountants | Doing your own taxes / Don't try this at home |
More questions
Can a business post the Consumption of Tide Pods meme?
Be careful. The meme's association with ingesting dangerous chemicals makes it unsuitable for most brands due to the risk of appearing insensitive or promoting harmful behavior. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Consumption of Tide Pods caption for a business?
For real estate: “That fixer-upper listing / Looks tempting, but probably not worth it”. For dentists: “Sugary drinks / Your teeth will regret it”. For restaurants: “Eating here every day / My wallet can't handle it”. More captions are in the table above.
Sources
- Wikipedia: Consumption of Tide Pods: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
