Hipster PDA meme
✓ Brand-safe. The meme is an innocent, lighthearted take on organization, making it safe for most brands.
What does the Hipster PDA meme mean?
The Hipster PDA is a humorous, analog personal organizer made from index cards and a binder clip, used to playfully critique the complexity of digital organizers.
Where did Hipster PDA come from?
The Hipster PDA is a paper-based personal organizer, popularized by Merlin Mann in 2004. Originally a tongue-in-cheek reaction to the increasing expense and complexity of personal digital assistants (PDA), the Hipster PDA (said to stand for "Parietal Disgorgement Aid" and often abbreviated to "hPDA") comprises a sheaf of index cards held together with a binder clip.
Is the Hipster PDA meme dead?
Less than it was. Hipster PDA is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 3% of its peak, which came in the period ending Jan 1, 2017.
The Wikipedia article on Hipster PDA was read 29 times in November 2026, and 172,834 times since July 2015. Its busiest measured month ended Jan 1, 2017 at 191 reads per day.
Stats
| Busiest month | December 2016 (5,912 reads) |
| Reads, last 12 months | 13,017 |
| Reads, 12 months before | 16,024 |
| Change year on year | -19% |
| All-time reads since July 2015 | 172,834 |
| Current rate vs peak | 3% of the peak in the period ending Jan 1, 2017 |
Hipster PDA captions for businesses
| real estate | My 'Open House' schedule / Still the best way to keep track of showings. |
| dentists | Appointment reminders / When your digital calendar just can't handle the truth. |
| restaurants | Tonight's specials / Our menu is so good, it needs an analog backup. |
| fitness studios | My workout plan / Tracking gains the old-school way. |
| software startups | Bug tracking / We're agile, but we also appreciate a good index card. |
| coffee shops | Daily brew rotation / For those who prefer their coffee info hand-crafted. |
| hair salons | Client notes / The original CRM for stunning transformations. |
| accountants | Tax season to-do list / When spreadsheets just aren't cutting it. |
More questions
Can a business post the Hipster PDA meme?
Usually, yes. The meme is an innocent, lighthearted take on organization, making it safe for most brands. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Hipster PDA caption for a business?
For real estate: “My 'Open House' schedule / Still the best way to keep track of showings.”. For dentists: “Appointment reminders / When your digital calendar just can't handle the truth.”. For restaurants: “Tonight's specials / Our menu is so good, it needs an analog backup.”. More captions are in the table above.
Sources
- Wikipedia: Hipster PDA: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
