Horsemaning meme
✓ Brand-safe. While it involves a 'beheaded' appearance, the context is clearly playful and not genuinely violent or gruesome, making it generally safe for brands.
What does the Horsemaning meme mean?
Horsemaning is a photographic pose where a person arranges themselves to appear as if their head has been severed from their body and is resting on a surface.
Where did Horsemaning come from?
Horsemaning (or horsemanning) is the act of posing for a photograph in such a way that the subject appears to have been beheaded, their head resting on the ground or on a surface. Such photography was a fad in the 1920s.
Is the Horsemaning meme dead?
Less than it was. Horsemaning is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 0% of its peak, which came in the period ending Feb 1, 2019.
The Wikipedia article on Horsemaning was read 1 times in November 2026, and 68,666 times since July 2015. Its busiest measured month ended Feb 1, 2019 at 264 reads per day.
Stats
| Busiest month | January 2019 (8,196 reads) |
| Reads, last 12 months | 3,909 |
| Reads, 12 months before | 10,563 |
| Change year on year | -63% |
| All-time reads since July 2015 | 68,666 |
| Current rate vs peak | 0% of the peak in the period ending Feb 1, 2019 |
Horsemaning captions for businesses
| real estate | We're losing our heads over these market rates! / Find your head-quarters with us! |
| dentists | We're head over heels for healthy smiles! / Don't lose your head over your dental health, we've got you covered! |
| restaurants | Our food is so good, it's mind-blowing! / You'll lose your head for these flavors! |
| fitness studios | Get a head start on your fitness goals! / We're head-strong about helping you get fit! |
| software startups | We're head and shoulders above the competition! / Our innovation will blow your mind (and head)! |
| coffee shops | This coffee is so good, it's decap-itatingly delicious! / Come get your head right with our coffee! |
| hair salons | We're giving head-turning transformations! / Get a head above the rest with a new style! |
| accountants | Don't lose your head over tax season! / We'll help you keep your head on straight financially! |
More questions
Can a business post the Horsemaning meme?
Usually, yes. While it involves a 'beheaded' appearance, the context is clearly playful and not genuinely violent or gruesome, making it generally safe for brands. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Horsemaning caption for a business?
For real estate: “We're losing our heads over these market rates! / Find your head-quarters with us!”. For dentists: “We're head over heels for healthy smiles! / Don't lose your head over your dental health, we've got you covered!”. For restaurants: “Our food is so good, it's mind-blowing! / You'll lose your head for these flavors!”. More captions are in the table above.
Sources
- Wikipedia: Horsemaning: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
