Jiong meme
✓ Brand-safe. The meme is generally understood as a harmless expression of mild negative emotions, not associated with controversial topics.
What does the Jiong meme mean?
Jiong is a Chinese character that became an internet meme used to express feelings of embarrassment, gloom, or a sad facial expression due to its visual resemblance to a face.
Where did Jiong come from?
Jiong (Chinese: 囧; pinyin: jiǒng; Jyutping: gwing2) is a once obscure Chinese character meaning a "patterned window". Since 2008, it has become an internet phenomenon and widely used to express embarrassment and gloom because of the character's resemblance to a sad facial expression.
Is the Jiong meme dead?
Less than it was. Jiong is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 3% of its peak, which came in the period ending Jun 1, 2025.
The Wikipedia article on Jiong was read 7 times in November 2026, and 79,200 times since July 2015. Its busiest measured month ended Jun 1, 2025 at 38 reads per day.
Stats
| Busiest month | May 2025 (1,191 reads) |
| Reads, last 12 months | 4,901 |
| Reads, 12 months before | 7,897 |
| Change year on year | -38% |
| All-time reads since July 2015 | 79,200 |
| Current rate vs peak | 3% of the peak in the period ending Jun 1, 2025 |
Jiong on YouTube
5 YouTube videos using this meme have 15,884 views between them, 4 of them Shorts. View counts are re-read weekly. Video meme rankings.
Short jiong jiong jia #genshinimpact #mmd #skirk
Touhou 车万访谈夜 ~ VS Jiong
Short Who said this is not okay? This is too good. He Jiong Huang Lei
Short No motherland without you misheard (Kim Jiong Il steals chicken/金囧日偷鸡)
Short jiong yiJiong captions for businesses
| real estate | When the buyer asks for a house with 'character' / and means a ghost. |
| dentists | That moment when you realize you forgot to floss / for the entire year. |
| restaurants | When you accidentally drop the last fry / into the abyss of your lap. |
| fitness studios | When you skip leg day / and your friends find out. |
| software startups | When your code compiles perfectly / but then you run it. |
| coffee shops | When you're out of oat milk / before noon. |
| hair salons | When the client says 'just a trim' / and means three inches. |
| accountants | When you find a misplaced decimal point / on tax day. |
More questions
Can a business post the Jiong meme?
Usually, yes. The meme is generally understood as a harmless expression of mild negative emotions, not associated with controversial topics. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Jiong caption for a business?
For real estate: “When the buyer asks for a house with 'character' / and means a ghost.”. For dentists: “That moment when you realize you forgot to floss / for the entire year.”. For restaurants: “When you accidentally drop the last fry / into the abyss of your lap.”. More captions are in the table above.
Sources
- Wikipedia: Jiong: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- YouTube: video and Shorts view counts
- memeidea method: how stages and momentum are measured