Milk crate challenge meme
✕ Risky for brands. The meme is associated with people falling and potential injuries, which could reflect poorly on a business.
What does the Milk crate challenge meme mean?
The milk crate challenge involves people attempting to walk up and over a pyramid of stacked milk crates, often resulting in comical falls.
Where did Milk crate challenge come from?
The milk crate challenge, also known as the crate challenge, is a video challenge that became viral online in August 2021. The challenge involves stacking milk crates into a structure that resembles a podium, with both sides of the structure functioning as stairs.
Is the Milk crate challenge meme dead?
Less than it was. Milk crate challenge is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 1% of its peak, which came in the period ending Oct 1, 2021.
The Wikipedia article on Milk crate challenge was read 59 times in November 2026, and 252,529 times since July 2015. Its busiest measured month ended Oct 1, 2021 at 874 reads per day.
Stats
| Busiest month | September 2021 (26,208 reads) |
| Reads, last 12 months | 34,150 |
| Reads, 12 months before | 36,374 |
| Change year on year | -6% |
| All-time reads since July 2015 | 252,529 |
| Current rate vs peak | 1% of the peak in the period ending Oct 1, 2021 |
Milk crate challenge captions for businesses
| real estate | Our market is so hot / it's like a milk crate challenge to buy a house! |
| dentists | Don't trip on your way to our office / we'll fix your teeth, not your fall! |
| restaurants | Our new dessert special / more stable than a milk crate challenge! |
| fitness studios | Mastering balance is key / unlike the milk crate challenge! |
| software startups | Our new platform is robust / unlike a stack of milk crates! |
| coffee shops | Our lattes are perfectly balanced / unlike a milk crate challenge! |
| hair salons | We'll elevate your look / without the risk of a milk crate challenge! |
| accountants | We'll help you balance your books / without the risk of falling flat! |
More questions
Can a business post the Milk crate challenge meme?
Be careful. The meme is associated with people falling and potential injuries, which could reflect poorly on a business. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Milk crate challenge caption for a business?
For real estate: “Our market is so hot / it's like a milk crate challenge to buy a house!”. For dentists: “Don't trip on your way to our office / we'll fix your teeth, not your fall!”. For restaurants: “Our new dessert special / more stable than a milk crate challenge!”. More captions are in the table above.
Sources
- Wikipedia: Milk crate challenge: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- memeidea method: how stages and momentum are measured
