Smash Our Stuff meme
✕ Risky for brands. The meme inherently involves destruction, which is generally not a positive image for most businesses to associate with their brand.
What does the Smash Our Stuff meme mean?
Smash Our Stuff is a meme that involves people intentionally destroying items, often in a humorous or exaggerated way, with the implication that it's done out of frustration or to make a point.
Is the Smash Our Stuff meme dead?
Less than it was. Smash Our Stuff is fading: its rate of reads of its Wikipedia article has slowed by more than 15% compared with the period before. Its current rate is 3% of its peak, which came in the period ending Jul 1, 2018.
The Wikipedia article on Smash Our Stuff was read 2 times in November 2026, and 7,978 times since July 2015. Its busiest measured month ended Jul 1, 2018 at 12 reads per day.
Stats
| Busiest month | June 2018 (364 reads) |
| Reads, last 12 months | 457 |
| Reads, 12 months before | 592 |
| Change year on year | -23% |
| All-time reads since July 2015 | 7,978 |
| Current rate vs peak | 3% of the peak in the period ending Jul 1, 2018 |
Smash Our Stuff on YouTube
1 YouTube videos using this meme have 6,527,393 views between them, 1 of them Shorts. View counts are re-read weekly. Video meme rankings.
Smash Our Stuff captions for businesses
| real estate | New listing doesn't sell after 3 price drops / Smash our stuff! |
| dentists | Patient cancels last minute / Smash our stuff! |
| restaurants | Someone orders water after looking at the menu for 20 minutes / Smash our stuff! |
| fitness studios | Client says they'll come 'tomorrow' for the 5th time / Smash our stuff! |
| software startups | Bug report comes in 5 minutes before launch / Smash our stuff! |
| coffee shops | Customer asks for a 'secret menu' item / Smash our stuff! |
| hair salons | Client brings in a photo of a celebrity with completely different hair / Smash our stuff! |
| accountants | Client brings a shoebox full of receipts on April 14th / Smash our stuff! |
More questions
Can a business post the Smash Our Stuff meme?
Be careful. The meme inherently involves destruction, which is generally not a positive image for most businesses to associate with their brand. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good Smash Our Stuff caption for a business?
For real estate: “New listing doesn't sell after 3 price drops / Smash our stuff!”. For dentists: “Patient cancels last minute / Smash our stuff!”. For restaurants: “Someone orders water after looking at the menu for 20 minutes / Smash our stuff!”. More captions are in the table above.
Sources
- Wikipedia: Smash Our Stuff: article and page-view counts (Wikimedia API)
- Know Your Meme: origin and spread
- YouTube: video and Shorts view counts
- memeidea method: how stages and momentum are measured