The Scroll of Truth meme
People use this format to present a harsh or uncomfortable truth that is often ignored or unpopular.
Between Oct 5, 2026 and Nov 7, 2026, people made 1,000 new The Scroll of Truth memes on Imgflip (30 per day), ranking #73 by momentum of 100 formats memeidea tracks. Its fastest measured period ended Mar 21, 2025 at 71 per day.
✓ Brand-safe. The meme format itself is generally harmless and relies on relatable 'truths', making it suitable for most businesses.
Momentum over time
Captions for your business
| real estate | You'll never regret buying a home you love. / (scroll) Interest rates will always fluctuate, but your home is yours. |
| dentists | Brushing twice a day is good. / (scroll) Flossing is actually the most important thing. |
| restaurants | Eating out is a treat. / (scroll) You'll probably still end up doing dishes at home. |
| fitness studios | Exercise is good for you. / (scroll) It's 80% diet and 20% exercise, mostly. |
| software startups | Our new feature is revolutionary. / (scroll) Most users just want it to be simple and not break. |
| coffee shops | A latte is a great way to start the day. / (scroll) You're mostly paying for the milk and the experience. |
| hair salons | A good cut makes all the difference. / (scroll) You're probably not using enough conditioner. |
| accountants | Doing your taxes yourself saves money. / (scroll) You're probably missing out on deductions. |
Coins named after this meme
Stats
| First in our data | Nov 29, 2023 |
| Measurements | 42 snapshots |
| Best popularity rank on Imgflip | #57 on Nov 29, 2023 |
| Latest popularity rank | #95 on Nov 7, 2026 |
| Total memes made | 237,250 |
| Time in the top 100 (measured) | 1,074 days |
| Current rate vs peak | 42% of the peak in the period ending Mar 21, 2025 |
Riffs on The Scroll of Truth
| Monday mornings | NYEH! I hate Mondays! / You also hated Tuesday, Wednesday, Thursday, and Friday. |
| working from home | NYEH! I'm so productive working from home! / You've been wearing the same pajamas for three days. |
| the gym | NYEH! I'm going to get so fit this year! / You're mostly paying for the pre-workout you drink before you drive there. |
| coffee | NYEH! I just love the taste of coffee! / It's just a delivery system for caffeine and sugar. |
| holidays with family | NYEH! I love spending time with my family during the holidays! / You're already planning your escape route. |
| online shopping | NYEH! I'm just browsing for essentials! / You're buying things you didn't even know existed five minutes ago. |
| taxes | NYEH! I'm definitely getting a big refund this year! / You're just loaning the government your money interest-free. |
| group chats | NYEH! Group chats are so convenient for staying in touch! / You only read 10% of the messages and mute it constantly. |
| sports fans | NYEH! My team is the best, they're going all the way! / You haven't played the sport yourself since high school gym class. |
| school and exams | NYEH! I'm going to study super hard for this exam! / You're mostly just rereading the same paragraph hoping it sticks. |
| dating apps | NYEH! I'm looking for a genuine connection on dating apps! / You're judging people based on their first photo alone. |
| cooking at home | NYEH! I'm saving so much money by cooking at home! / You're still ordering takeout at least twice a week. |
Questions
Is the The Scroll of Truth meme still popular?
Moderately. The Scroll of Truth is steady: its rate of new memes made on Imgflip has not changed much between recent measurements. Its current rate is 42% of its peak, which came in the period ending Mar 21, 2025.
Can a business post the The Scroll of Truth meme?
Usually, yes. The meme format itself is generally harmless and relies on relatable 'truths', making it suitable for most businesses. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good The Scroll of Truth caption for a business?
For real estate: “You'll never regret buying a home you love. / (scroll) Interest rates will always fluctuate, but your home is yours.”. For dentists: “Brushing twice a day is good. / (scroll) Flossing is actually the most important thing.”. For restaurants: “Eating out is a treat. / (scroll) You'll probably still end up doing dishes at home.”. More captions for other industries are in the table above.