This Is Fine meme
This meme format is used to humorously depict a situation that is clearly bad or out of control, but the subject is trying to maintain a facade of calm acceptance.
Between Oct 5, 2026 and Nov 7, 2026, people made 2,500 new This Is Fine memes on Imgflip (76 per day), ranking #22 by momentum of 100 formats memeidea tracks. Its fastest measured period ended Apr 16, 2026 at 241 per day.
✓ Brand-safe. The meme is widely recognized and used for self-deprecating humor without offensive connotations.
Momentum over time
Captions for your business
| real estate | Market's a bit wild right now / This is fine. |
| dentists | Another patient scared of the drill / This is fine. |
| restaurants | It's 7 PM on a Saturday / This is fine. |
| fitness studios | Leg day tomorrow / This is fine. |
| software startups | Production server just went down / This is fine. |
| coffee shops | Ran out of oat milk again / This is fine. |
| hair salons | Client wants a complete style change / This is fine. |
| accountants | It's tax season / This is fine. |
Coins named after this meme
Stats
| First in our data | Nov 29, 2023 |
| Measurements | 42 snapshots |
| Best popularity rank on Imgflip | #25 on Apr 16, 2026 |
| Latest popularity rank | #38 on Nov 7, 2026 |
| Total memes made | 168,000 |
| Time in the top 100 (measured) | 1,074 days |
| Current rate vs peak | 31% of the peak in the period ending Apr 16, 2026 |
Riffs on This Is Fine
| Monday mornings | My email inbox has 73 unread messages by 8:05 AM. / This is fine. I'll just live here now. |
| working from home | My cat just walked across my keyboard and sent a partial message to my boss. / This is fine. It adds character. |
| the gym | I'm pretty sure that machine isn't supposed to make that sound. / This is fine. Probably just needs oil. |
| coffee | I've had four cups and my eyelid is twitching uncontrollably. / This is fine. Just peak productivity. |
| holidays with family | My aunt just asked if I'm seeing anyone for the tenth time. / This is fine. She means well... I think. |
| online shopping | I ordered a 'comfy blanket' and it's the size of a hand towel. / This is fine. It's a very cozy hand towel. |
| taxes | I'm looking at a form with more numbers than I've ever seen. / This is fine. I'm practically an accountant now. |
| group chats | I woke up to 347 unread messages about a squirrel. / This is fine. I'll just mark all as read and pretend I know. |
| sports fans | My team just fumbled on the one-yard line in overtime. / This is fine. There's always next season. (sobs internally) |
| school and exams | I studied for hours and the first question is about something I've never seen. / This is fine. I'm sure my gut feeling is brilliant. |
| dating apps | I've swiped for an hour and everyone's bio is just 'fluent in sarcasm'. / This is fine. I'm just here for the personal growth. |
| cooking at home | The smoke alarm just went off for the third time tonight. / This is fine. It's just adding to the flavor profile. |
Questions
Is the This Is Fine meme still popular?
Moderately. This Is Fine is steady: its rate of new memes made on Imgflip has not changed much between recent measurements. Its current rate is 31% of its peak, which came in the period ending Apr 16, 2026.
Can a business post the This Is Fine meme?
Usually, yes. The meme is widely recognized and used for self-deprecating humor without offensive connotations. memeidea's brand-safety calls are AI-assisted suggestions, so check how the format is being used this week before posting.
What is a good This Is Fine caption for a business?
For real estate: “Market's a bit wild right now / This is fine.”. For dentists: “Another patient scared of the drill / This is fine.”. For restaurants: “It's 7 PM on a Saturday / This is fine.”. More captions for other industries are in the table above.